Ofcom said about half of UK households now subscribe to at least one subscription video-on-demand (SVOD) service, with Netflix leading in.
VoD services are used the least among adults aged 65+, with one third doing so. Video-on-demand continues to grow in the UK, but at a slower.
video on-demand players such as All 4 and ITV Hub. • In contrast .. 17% of UK adults using YouTube to watch TV or films online Smart TVs.
The rise of services such as iPlayer and Netflix, coupled with growth in tablet and mobile sales, has seen use of view on demand (VOD) grow.